Nutramaxx® is your companion in product development when you are looking for plant extracts, distillates or essences for your products. We make food more natural. We produce tailor-made extracts in consultation with you and also support you in further product development when it comes to topics such as product safety and declaration issues. In doing so, we use our worldwide network for raw material procurement, which we have been steadily expanding since 2005, and are thus able to serve even unusual customer requests.
Vanilla is of particular importance to us. We develop extracts from vanilla beans from various regions such as Madagascar, Uganda, Tahiti or Mexico. Our focus and expertise in this area have also been reflected in our new logo.
Nutramaxx®. Naturally made. For you.
As a company, we are aware of our responsibility to keep pace with social and sustainable standards.
The world we live in is changing, and climate change is making itself increasingly felt. We are contributing to a more sustainable and environmentally friendly way of working by making changes in our organization bit by bit and paying attention to the careful use of resources.
But our attention is not only focused on our daily work processes. For years, we have been actively supporting the association Help Mada e.V. whose mission is to improve the health and education systems in Madagascar. It is close to our heart to make our contribution at this point.
The non-profit association was founded in 2020 and has set itself the goal of working with local partners to support and implement the construction of health clinics and schools in Madagascar. We at Nutramaxx believe that the development of the Madagascan infrastructure offers the local people even more quality of life and development opportunities, which are to be considered sustainable and long-term.
The answer to that is not that simple. It is clear that the cultivation and harvesting process takes a lot of time and effort. As we found out on our last trip to Madagascar on the trail of Bourbon #Vanilla, it takes sensitivity, patience and lots of hard-working hands. The vanilla plant initially needs about three years until it forms flowers. That's when it gets exciting: Only once a year does it open its flowers for a few hours and hand pollination can take place. When the pods are formed a few months after pollination, they can be picked. After a bath in hot water, drying processes follow several weeks of fermentation. In the morning the pods are laid out in the sun to dry and in the evening stored to “sweat”. The pods are then dried in storage rooms for two to three months. Only then is it sorted into different quality levels, depending on the vanilin content and moisture level. Depending on many factors, the quiz question cannot be answered unequivocally. What is certain is that there is a lot of manual work and effort behind the popular spice. Did you expect that? We, nutramaxx, buy our bourbon vanilla beans directly from the processor, who in turn buys the beans from the vanilla farmers at fair prices. We extract the pods and supply them to food manufacturers from a wide variety of sectors.
We are used to special tastes, but we have rarely encountered such a special taste. We have been tinkering in our laboratory and today we present our Ashwagandha extract, which can be described as bitter and sweet, but also reminiscent of earthy, woody, herbal and slightly hay aromas. For the new flavor combination, we extracted whole, dried Ashwagandha roots in a solid-liquid extraction to get as many flavors as possible. The liquid was then carefully filtered before we gently concentrated the extract into a viscous extract in our vacuum rotary evaporator. Ashwagandha belongs to the nightshade family and is also known under the names sleeping berry, winter cherry or Indian ginseng. It is considered a medicinal plant in Ayurvedic medicine and means something like "smell of the horse". But don't worry: the grassy olfactory notes of the root dissipate during the production of our extract in the laboratory. If you are interested in a sample or further information, simply write to us at firstname.lastname@example.org!
...extract them! There is a real lemon trend this summer, ranging from aesthetic table decorations in restaurants to irreplaceable ingredients in refreshing drinks and food. The sour but simple ingredient tastes best when left in its natural state. Our #BIO lemons and conventional lemon extracts in different flavor profiles are perfect for turning summer product ideas into reality. If you are interested in a sample or further information, simply write to us at email@example.com!
Fresh from our development lab, our #BIO angostura bark extract. Did you know that the name was derived from the city "Angostura", today Ciudad Bolivar, a city in Venezuela. "Angosturari bark" are the dried bark pieces with a strong, spicy, bitter taste of the angostura tree Cusparia trifoliata Engl. (Rubiaeae family) that grows wild in South America, especially on the banks of the Orinoco in Venezuela. The bark, mainly used for so-called Angostura bitters, contains aroma (1.5% essential oil with 14% calipol) and bitter substances (especially angosturine) and is mainly imported by the essence and spirits industry. We have developed an organic angosturari bark extract from this raw material, which is excellent for use in drinks to give them a bitter note. If you are interested in a sample or more information, just write to us at firstname.lastname@example.org!
Our youngest family member is our vacuum rotary evaporator from Heidolph Instruments GmbH & Co. KG, which helps us to distill and extract new natural raw materials. The rotation and heating of the flask in the heating bath produces steam that flows through the condenser. Condensation takes place and liquid enters the receiving flask. At the same time, the boiling temperature is reduced by applying a vacuum, which means that evaporation can take place at lower temperatures. This process is very helpful, especially with temperature-sensitive raw materials, as it is particularly gentle on the aroma. We already have a few attempts behind us. Clear favourite: our angostura bark extract, which adds a bitter note to drinks.
The BioFach trade fair in Nuremberg could take place again this year. As a Naturland sign partner, we didn't have a stand this year, but we were able to concentrate fully on the many exciting exhibitors. We were particularly inspired by the many start-ups with their exciting ideas. Our key takeaway: The trade fair once again made it clear how important personal contact is and what exciting developments there are in the food sector. We are already looking forward to next year!
The years 2021 and 2022 were particularly important for the vanilla harvest in Madagascar. Exports rose rapidly and reached a peak not reached in the last 20 years. Instead of the usual 1600-2000 tons per year, 3187 tons were achieved. In 2021, the Malagasy government set a minimum export price of 250 USD/kg, which will apply until 2023. To protect local workers, the minimum price a vanilla farmer receives for a kilo of green vanilla beans is 70,000 Ariary, which is about $17. The vanilla harvest in Madagascar is currently satisfactory with a vanillin content of 1.6-2%; the quality of the harvest will not change for the time being. However, the Malagasy currency is still very weak and the development of the USD and EUR will lead to further devaluation.
In the photo, it is still standing inconspicuously and securely packed in front of the foodlab, Hamburg's first address for innovative creatives in the culinary and food sector. But soon its first working day will begin: with a state-of-the-art rotary evaporator from the company Heidolph, we at Nutramaxx are taking our flavor management to the next level for you. Intuitively and gently we can extract, intensify and compose flavors. Your individual wishes for special and exclusive flavors are (almost) unlimited. Look forward to further insights!
At the renowned German Brand Award, Help Mada e.V. won in two categories: Gold in Non-Governmental Organizations & Public Affairs and a special mention as Newcomer Brand of the Year! At the award ceremony in Berlin, Michael Behr, founder and CEO of Nutramaxx and first chairman of Help Mada, and Lilly Koch, Digital Marketing Consultant of Nutramaxx and project manager at Help Mada, accepted the award in person.
We didn't stop at a new logo: our website has also been redesigned and optimized from the ground up. Enjoy a flight over the jungle or explore step by step how we work with you to get your product from the initial idea to market readiness. We at Nutramaxx stand for flexibility and customized solutions—look forward to more exciting features on this site in the coming months. Have fun and stay tuned!
You are already used to freshness from our products — today we are proud to present to you our new brand identity with an equally fresh redesign: An appearance, colorfully supported by our closeness to nature, in writing and design a convincing combination of reliable quality, modern processes and attention to detail. Have you already discovered which flower is hidden in our new logo? Our old logo was a fusion of the letters "NM" that just wasn't up to date anymore. We derived "naturallymade" from the "NM" because this is what defines the identity of our products: naturalness.