Frequently Asked Questions

The What, Why
and How.

Glad you're here and want to learn more about us, our products, or about working with flavors and extracts in general! On this page we have collected some questions that we have been asked over the years and hopefully provided informative answers. You can also use the topics on the left to quickly get to the area that interests you the most.

1About us

What are you doing?

We develop individual plant extracts and extracts that are tailored to the requirements and wishes of our customers. Naturally made. For you. We also support our customers with the formulation and help with declaration issues.

Why are you doing this?

We want industrially produced food to become more natural.

How long has Nutramaxx been around?

Nutramaxx was founded in 2005 as a start-up. At that time, however, the term was not yet common. From day one, we have opted for home office. Our employees should be able to work as flexibly as possible.

We have our office in Hamburg and our application development in Nuremberg. Soon we will add a small laboratory in Hamburg's HafenCity. There we will install a rotary evaporator in order to react quickly to customer requests.

Are you certified?

Yes. We are BIO and NATURLAND certified and take care of product development and raw material sourcing. Within production, we work with long-term partners. All production sites are either ISO, FSSC or IFS certified.

Are you sustainable?

We have created our own "Sustainability Rules", which you can find on our homepage. We always try to improve and question ourselves. In addition, we have founded the non-profit association Help Mada e.V. and are building schools and health stations in the northeast of Madagascar, where one of our most important raw materials—bourbon vanilla—comes from.

Who are your customers?

Our customers include small, medium and large food manufacturers that you know from the supermarket. In addition, we support food start-ups in the creation of recipes and declaration recommendations. Our founder Michael Behr is also listed as a mentor with the Edeka Food Campus. But we are also working with a bar in Hamburg that is testing plant extracts developed by us and using them in its cocktails. Perhaps a cooperation with a Michelin-starred restaurant will be added soon, and we'll keep you posted on that.

2Our products

What products do you offer?

From A like artichoke extract to Z like zucchini flavor. Send us your inquiry, we are looking forward to it.

In which end products can your products be used?

Oh, in quite a few, such as beverages, baked goods, ice cream, yogurt, spirits, frozen foods, confectionery, meat substitutes, nutritional supplements, and many others!

How are your products made?

As soon as we receive a customer request (e.g. rhubarb extract), we produce a customized product in the laboratory that is tailored to the customer's end product. Among other things, we take into account the fat and water content, the pH value and specifications such as Halāl, kosher, suitable for baby food, suitable for organic, certified organic, Naturland certified, etc.

3Flavors and facts

What is an aroma?

In the EU, flavors are regulated by the Flavor Regulation EU 1334/2008. They are products that give food smell or/and taste. Excluded are products that are exclusively sweet, sour or salty. We refer to our products as extracts, extracts, distillates or essences.

What are FMPs?

FMP stands for Flavorings with modifying properties and are flavors that do not have a flavor of their own, but only change the flavor profile of an end product. For example, masking a bitter note while highlighting a fruity note.

What is an extract or distillate?

An extract or distillate is produced from natural raw materials, such as fruits and spices, using water, alcohol or oil by physical processes.

What are essential oils?

Essential oils are also obtained from natural raw materials, such as lemon or orange peel. The most common process is steam distillation.

What is a natural flavor?

A distinction must be made here between the declaration "natural flavoring" and, for example, "natural strawberry flavoring". At least 95 percent of the natural strawberry flavor must come from the named food (here: strawberry). The remaining five percent may come from other sources (e.g., natural flavorings) to standardize the flavor and ensure consistent quality. However, the five percent may only round out the flavor.

In the case of a natural flavor, the flavor may come from a different source than the flavor suggests. However, the source must be of natural origin.

Are flavors made from sawdust?

This myth persists and is often mentioned during small talk at parties when the topic of flavors comes up. The answer is: NO. No sawdust is added to a strawberry yogurt to form the flavor. A strawberry flavor is created from about 15–20 different flavoring substances. One important flavoring substance is vanillin, which can be converted from lignin by chemical processes. Lignin, in turn, is a scaffolding substance of wood. Now you can enrich the small talk with real knowledge ;)

Any more questions?

You have a question that is not (yet) answered on this page? Feel free to send us your individual question via the form below and we will get back to you as soon as possible!